One of their most famous ads depicts this, showing young children and older adults getting in on the gaming action, which, mind you, was nothing like anyone had ever seen before. With the Wii, Nintendo was aiming for a more casual audience of people who may not be hardcore gamers, or who may not have even played a video game in their life. History of the Wii and Nintendo's Shift in Marketing But why was it so popular? It all had to do with clever marketing. The console flung off store shelves I myself couldn't buy my own Wii until the summer of 2007 when I finally saw one in the wild at Target. Released in North America on Novem(and December 2nd in Japan, along with December 7th and 8th in Australia and Europe respectively), this sleek white console that used rectangular "Wiimotes" as controllers took everyone by storm. In my opinion, nothing defined mid-2000s gaming more than the Nintendo Wii and the best Wii games.
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